Fifí Tango is an independent, non-conformist & LGBTQ friendly musical show created by the artist Moisés Real. It’s a musical experience supported by a collective of talented artists and their love of tango music. The show makes a very personal and political stand, carrying a strong message towards acceptance & diversity. They reach us in 2014 to help them create the visual identity of the project.
Our Solution: We designed a soft, swirly logo with a vintage look & feel. Defined a color palette full of pink and creamy tones and designed beautiful digital flyers full of flowers to show a delicate, feminine tone in all of their visuals as a way to contrast the strong “macho” presence that can be found in most local tango shows. The results: a stylish, warm and revolutionary visual identity to be proud of.