At the beginning of 2016, Nordelta shopping center was looking to renew its brand visual identity. Spaghetti's creative team (Spaghetti.com.ar) wanted to pitch an original and innovative re-Branding proposal and contacted us to create all the visual design necesary for the presentation.
Our Solution: With a strong focus on a natural but modern "look & feel", we came up with an identity system inspired by the colors of water and leafs, giving them a little twist for more vibrant and trendy tones.
We also designed a logo that shows an open sky by the river, to represent the values of the complex, and developed an icon system to represent the variety of products and services to be found.
Unfortunately, The project wasn`t approved. Even though, we are very proud to have collaborated in it and strongly believe it deserves to be shown.