Visual Identity

At the beginning of 2018, the Hormigas team ( contacted us to design together the visual identity of a new Alzheimer's drug soon to be launched by one of the most important laboratories in South America: Gador S.A.

Our Solution: inspired by the colors of the capsules and the sum of the components, we created a visual system supported by a vibrant and striking palette, pictures of patients surrounded by their loved ones to give a positive image to a delicate matter. We also designed a logo that communicates that the sum of the parts makes a more powerful whole, with the two main components forming a capsule for a coherent product reference.