In Buenos Aires, TeaConnection is a big brand in all things related to the world of loose leaf tea and healthy food. At the end of 2014, with a large number of stores spread across the most important neighborhoods of the city and several years in the market, they developed a new experience for all their stores during the opening hours of the night.
Being part of the Palo Borracho team at the time (somospalo.com) and responsible for the brand's art direction, we designed all the necessary communication elements for a sophisticated and striking identity, achieving a completely stylish and joyful experience.