Roca Bruja

Visual Identity

Roca Bruja is an experience created by a group of young entrepreneurs full of enthusiasm, drive and commercial vision. It combines in a single space a bar, a brewery an a killer dancefloor. They contacted us in early 2018 to helped them create the visual identity of the brand.

Our Solution: Roca Bruja is also the name of a Costa Rican beach famous for its waves, who bring surfers from all over the world. It was from this same surf and summer culture that we got the inspiration we needed for the logo: a tropical "beachy" leaf designed with a vibrant and contrasting color palette to make ir more in tone with de nightclub style . We also generated a visual system full of impact so that Roca Bruja can communicate with style in all its social media.